Who Watches Halogen?

Halogen brings a high value audience:

  • Adults 18-49, core audience 18-34
  • $15.7B in annual spending power
  • 71% of 18-34 have influence over parental decisions about cable, DSL or dish-satellite services, including those who no longer live with their parents

Viewing habits:

  • 18-49 weekly traditional TV = 31 hours 33 min on average
  • 18-49 weekly online video = 32.3 min on average
  • 18-49 weekly mobile video = 6.7 min on average

A mindset:

  • 89% of American adults want to make a difference
  • 87% contribute to the common good of their community
  • 85% very concerned about the environment
  • 71% want to see their fellow Americans “serve the significant needs of people in other countries”

Sources: U.S. Department of Labor, Motorola Study, Nielsen Three Screen Report, Barna Research Group

According to MTV research, millenials want to make a difference and are driven to make things right in the world. Plus:

  • 61% believe that it is important to make themselves heard on issues that really matter to them
  • 75% of involved youth say that wanting to help others is what drives them
  • 70% believe that it is important to help the community
  • 68% do something to volunteer or support a cause on a monthly basis

According to a study commissioned by Motorola’s Home & Networks Mobility group that explored how millennials’ preferences and habits are shaping the future of content consumption:

  • 71% of millennials have influence over parental decisions about cable, DSL or dish-satellite services, including millennials who no longer live with their parents.
  • 62% have influence over which HDTV set and programming package to buy.

Sources: MRI 2008, Pew Research Center, February 2010, research.mtv.com, Motorola eZine